Communication

The website has always been EQAR’s main communication tool to address its target audiences. Since the launch of DEQAR in 2018, there has been a steady increase in website visitors. In 2022 the total came to > 72 000 visits, while there were 69 000 the previous year and 59 000 in 2020.

Over 40% of all page views was on the DEQAR pages, followed by 17% on the Knowledge Base pages and 16% on the Register pages, both of which are linked from the database via the agency and country information.

Newsletters
EQAR issued  five newsletters in 2022, reaching each around 750 recipients.
Newsletter topics included information about the decisions of the Register Committee, external QA activities of EQAR-registered agencies, relevant policy updates and documents with regard to QA and the use of EQAR in the national QA frameworks of the EHEA countries, DEQAR updates, project updates as well as organisational updates.

Social Media
EQAR also remained active on social media, including Twitter, LinkedIn and, to a lesser extent, Facebook. In 2022, 56 tweets led to a total of around 30 000 impressions (number of times users saw the tweet on twitter) and 1 578 engagements (number of times a user has interacted with a tweet), with an average engagement rate of >6%. EQAR gained 72 new followers over the year, reaching a total of 1 900.

A total of 13 LinkedIn posts were shared in 2022, generating an average engagement rate of 7.29% (the number of interactions divided by impressions).  At the end of 2022 EQAR had around 1 800 LinkedIn followers.

The following documents were published in 2022:

• The EQAR Annual Report 2021 was published on the EQAR website in May 2022 and was promoted in the newsletter as well as on social media.
• The External Evaluation Report by the expert panel was published at the beginning of 2022. More about the external evaluation here.